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Branding

A consistent look for your business.

Organize the identity you already have, create a new one, improve the logo you’re keeping, or get documents and templates in your brand.

Brand kits and logo services have one-time prices. Standalone documents and templates are custom quoted.

Not sure where to start?

Which service do I need?

Pick the situation that sounds most like yours.

Choose a situation to see which service fits and what it costs.
Brand kits

Three brand kits, depending on what you need.

All three are one-time prices and work on their own or alongside a website.

Brand Essentials

For businesses with an existing, usable logo.

$250one-time
Logo
Uses yours
Delivery
5–7 business days
Revisions
2 rounds
Main deliverables
  • Your logo files, organized and packaged
  • Brand colors and fonts
  • Logo-use guidelines (PDF)
  • Social profile and cover graphics
Full details and exclusions
  • Your supplied logo files, organized and packaged
  • Up to five brand colors, with HEX and RGB values and suggested uses
  • One heading font and one body font, with links and licensing notes
  • Basic logo-use guidance: spacing, backgrounds, practical minimum size and incorrect-use examples
  • One square social profile graphic
  • One cover graphic for one agreed platform
  • About 4–6 pages of PDF guidelines
  • Two consolidated revision rounds
Not included
  • New logo design
  • Logo redraw or vector recreation
  • Logo refresh
  • Additional platforms, editable post templates or collateral

If your existing artwork isn’t usable, it may need separately scoped cleanup first.

Request a quote

New Logo & Brand Kit

For a new business, or one replacing its identity.

$595one-time
Concepts
2 initial concepts
Delivery
2–3 weeks
Revisions
2 refinement rounds
Main deliverables
  • Two initial logo concepts
  • Final logo, alternate layout and compact mark
  • SVG, PDF and transparent PNG files
  • Brand guidelines (PDF)
Full details and exclusions
  • The applicable Brand Essentials deliverables
  • Two initial concepts
  • Development of one selected concept
  • Primary logo and one alternate layout
  • Compact mark derived from the approved identity
  • Full-color, black and white versions
  • Website favicon
  • SVG, PDF and transparent PNG files
  • About 6–10 pages of PDF guidelines
  • Two consolidated logo refinement rounds after you choose a concept

The alternate layout and compact mark are adaptations of your chosen logo, not extra concepts. Unselected concepts aren’t part of the handoff.

Request a quote

Brand Complete

A new identity plus ready-to-use documents and social templates.

$995one-time
Concepts
2 initial concepts
Delivery
3–4 weeks
Revisions
2 logo + 2 template rounds
Main deliverables
  • Everything in New Logo & Brand Kit
  • Letterhead and business card design
  • One editable business-document template
  • Four editable social-media templates
Full details and exclusions
Everything in New Logo & Brand Kit, plus
  • One editable Word letterhead template
  • One double-sided business card design for one person
  • One editable business-document template, up to five pages
  • Four editable social-media templates
  • Expanded brand guidelines explaining how to use the included documents and templates
Document template: choose one
  • Business proposal
  • Report
  • Quote / estimate
  • Invoice
  • Form or checklist
Social templates: four variations
  • Announcement
  • Service spotlight
  • Testimonial
  • Promotion
Revisions
  • Two consolidated logo refinement rounds
  • Two consolidated rounds for the document and social-template stage

Social templates use one agreed size and one agreed editing platform. Alternate sizes, extra platforms, extra templates and ongoing finished-post creation are quoted separately. We approve your core identity before creating the supporting materials.

Request a quote
Social graphics, and what brand kits don’t include

Brand Essentials and the New Logo & Brand Kit include exported profile and cover graphics. Brand Complete also includes four reusable, editable social templates.

Brand kits don’t include naming, trademark clearance, extensive brand strategy, packaging or unlimited revisions. Third-party fonts and assets keep their own licenses.

Sample brand showcase

See what each brand kit delivers.

Fernway Landscape Co. is a fictional business we use to show the three brand kit levels. Pick a package to see what it includes. Each higher level builds on the one before it.

SAMPLE BRAND — NOT A CLIENT PROJECT
You’re viewing

Brand Essentials $250

In this scenario Fernway already has a logo it likes, so it’s treated as a client-supplied file. Brand Essentials organizes that logo and builds the colors, fonts, rules and graphics around it. It doesn’t design a new logo.

One-time priceDelivery 5–7 business days2 rounds
What Brand Essentials delivers
What the client sent
Downloads
Downloads
logo final FINAL2.png
IMG_2041.JPGphoto of the sign
fernway-white-new.png
Fernway logo (1).svg
logo-copy.pngduplicate
What we hand back
Fernway-Brand-Essentials
Fernway-Brand-Essentials
Logos
fernway-logo-color.svgas supplied
fernway-logo-color.pngas supplied
fernway-logo-white.pngas supplied
Brand Guide
fernway-brand-guide.pdf5 pages
Social Graphics
fernway-profile-square.png
fernway-cover-facebook.png
README.txtwhat’s where + font notes
SAMPLE · FERNWAY LANDSCAPE CO.

Your existing logo files, organized

We collect the logo files you already have, name them clearly, check they open, and package them with everything else. Formats stay as supplied: no redraw, recoloring or new versions.

If the files you have aren’t usable, Logo Cleanup is scoped first.

Color04
Five colors, each with a job.
Fern
#1F4D3A
RGB 31, 77, 58
Main color: trucks, signs, headings
Moss
#6E9B5B
RGB 110, 155, 91
Leaf and small accents
Sand
#EFE7D6
RGB 239, 231, 214
Backgrounds and paper
Clay
#C46A3C
RGB 196, 106, 60
Offers and calls to action only
Bark
#2B2A26
RGB 43, 42, 38
Body text
Typography05
Aa
Fraunces
Headings and the wordmark
fonts.google.com/specimen/Fraunces
Free for commercial use (SIL Open Font License)
Aa
Montserrat
Body text, estimates and captions
fonts.google.com/specimen/Montserrat
Free for commercial use (SIL Open Font License)
SAMPLE · FERNWAY LANDSCAPE CO.

Up to five brand colors and two fonts

Each color comes with HEX and RGB values and a suggested use. One heading font and one body font, with links and licensing notes.

Logo use03
FernwayLandscape Co.
Clear space: keep the shaded area free, about the height of the leaf mark on every side.
Minimum size
FernwayLandscape Co.1 in / 120 px wide
Smaller than this, the “Landscape Co.” line stops being readable.
Backgrounds
FernwayLandscape Co.
Color on white
FernwayLandscape Co.
Color on Sand
FernwayLandscape Co.
White on Fern
Incorrect use
FernwayLandscape Co.
Don’t stretch
FernwayLandscape Co.
Don’t recolor
FernwayLandscape Co.
Don’t rotate
FernwayLandscape Co.
Don’t place on busy photos
SAMPLE · FERNWAY LANDSCAPE CO.

Logo-use guidance

Clear space, which backgrounds work, a practical minimum size, and examples of what not to do, so anyone using the logo keeps it consistent.

Profile (square)
Cropped to a circle
by the platform
Cover (one agreed platform: Facebook in this sample)
FernwayLandscape Co.
Lawns, beds and irrigation, done right.
fernway.example · (321) 555-0142
SAMPLE · FERNWAY LANDSCAPE CO.

One profile graphic and one cover graphic

A square profile graphic and a cover graphic for one agreed platform, exported and ready to upload. These are finished graphics, not editable templates.

Page 1 of 5: Cover
Fernway Landscape Co.01
FernwayLandscape Co.
Brand
guidelines
Brand Essentials · Version 1.0Sample
SAMPLE · FERNWAY LANDSCAPE CO.

A short brand guide (about 4–6 pages)

A PDF that puts the logo files, colors, fonts and rules in one place. Use the page buttons to look through a 5-page sample.

Not in Brand Essentials: new logo concepts, logo redraws or vector recreation, editable social post templates, and branded documents.
Brand Essentials, $250 one-time. Your quote confirms scope and timeline.
Request a quote for Brand Essentials

These are sample previews drawn for this page. Nothing here is a download or an editable file. Customers receive their own files, for the package they bought, after full payment.

Compare the three brand kits

All prices are one-time.

DeliverableBrand Essentials
$250
New Logo & Brand Kit
$595
Brand Complete
$995
LogoYour supplied logo, organizedNew logo: 2 initial concepts, 1 developedNew logo: 2 initial concepts, 1 developed
Logo versions and filesAs suppliedPrimary, alternate, compact mark · color, black, white · SVG, PDF, PNGSame as New Logo & Brand Kit
Website favicon—
Colors (up to 5) and two fonts
Logo-use guidance
Profile + cover graphic
PDF brand guideAbout 4–6 pagesAbout 6–10 pagesExpanded for documents and templates
Word letterhead, business card, document template——
Four editable social templates——
Revisions2 rounds2 refinement rounds2 logo + 2 template rounds
Delivery5–7 business days2–3 weeks3–4 weeks
Request a quoteRequest a quoteRequest a quote
Logo services

Already have a logo?

Keep it and get clean files, or update it while keeping its identity.

Logo Cleanup & Vector Recreation

Repairs and recreates your existing artwork.

from $125one-time
Delivery
3–5 business days
Revisions
1 round
Files
SVG, PDF, PNG
  • Recreation of one existing logo, keeping its recognizable design
  • Cleanup of rough edges and spacing
  • Full-color, black and white versions
  • SVG, PDF and transparent PNG files

Complex illustrations are quoted separately. No brand guide, social graphics or new creative direction.

Request a quote

Logo Refresh

Updates your logo’s appearance while keeping its identity.

from $295one-time
Delivery
1–2 weeks
Revisions
2 rounds
Directions
1 proposed
  • One proposed refresh direction
  • Agreed typography, proportion, color or simplified-symbol changes
  • Agreed color, black and white SVG, PDF and PNG files

Brand guide and social graphics are excluded unless you add Brand Essentials.

Request a quote

Which one do I need?

Cleanup recreates and repairs your existing artwork.

Refresh updates the appearance while keeping your identity.

A fundamentally new identity belongs in the New Logo & Brand Kit.

Optional combinations

A refresh already covers the logo artwork, so no cleanup charge is added unless a distinct requirement is explained and approved.

Branded documents & templates

Documents and templates in your brand.

Also available on their own. Bring your existing brand kit, or get one from us first. Standalone document work is custom quoted.

Request a quote
LetterheadProposal templatesQuote / estimate templatesInvoice templatesReport templatesForms and checklistsPowerPoint presentation templates
What’s included and what isn’t
  • Your quote specifies page and layout quantities, editable format and revisions.
  • You supply approved wording, business details, photos and genuine testimonials. Substantial writing is additional scope.
  • We apply your existing brand kit. You confirm the brand assets you supply and the document layout; creating or changing the identity is separate.
  • You receive editable files, plus PDF previews where appropriate.
  • Invoice and estimate templates don’t calculate automatically, connect to accounting or process payments.
  • Fillable PDFs, formulas, automation and integrations need separate scope.
  • Contracts or policies are formatted from text you supply; legal drafting isn’t included.
  • Printing, physical production and distribution aren’t included.
Other branding work (quoted separately)

Business cards, email signatures, flyers, menus, brochures, packaging artwork, vehicle and uniform graphics, and signage artwork.

These aren’t part of the standard kits. We assess capability and any vendor requirements before committing. Printing, physical production and installation are separate.

Request a quote
Save $100 when you purchase a website and brand kit together.
Any standard website package plus any brand kit.
Bundle totals and conditions

All totals are one-time. Bundle timelines are confirmed in your quote. The $100 comes off once, for one standard website plus one brand kit. Monthly services, standalone logo services, third-party costs and additional work are excluded. You approve the brand elements your kit covers before we finish the website design.

How it works

How a branding project works.

From your brief to an approved identity and organized files.

  1. Request a quote

    Tell us what you need. We reply by email with any questions, then send a written quote with the scope, price and estimated timeline.

  2. Confirm the project

    Your approved quote and 50% deposit confirm the project.

  3. Creative brief

    We ask about your business, your customers, where the brand will be used, and the styles and colors you like or dislike. If you’re keeping your logo (Brand Essentials, Logo Cleanup or Logo Refresh), send the best files you have.

    Your delivery timeline begins once we have the required materials and project details.

  4. Concepts or starting point

    New Logo & Brand Kit and Brand Complete include two initial concepts, and you choose one. A Logo Refresh starts from one proposed direction. Brand Essentials and Logo Cleanup work from your existing logo.

  5. Refinement

    Send one consolidated list of changes per round. Most packages include two rounds and Logo Cleanup includes one. Brand Complete adds two rounds for its documents and social templates.

  6. Approval

    What you approve depends on the service:

    • New Logo & Brand Kit and Brand Complete: the core identity (logo, colors and fonts) before we make the supporting materials.
    • Brand Essentials: your supplied logo and the proposed colors and fonts, before we finalize the guide and graphics.
    • Logo Cleanup: the recreated artwork. No broader identity approval is needed.
    • Logo Refresh: the refresh direction, then the final artwork.
    • Standalone documents and templates: your supplied brand assets and the document layout. No new logo or identity work is involved.

  7. File delivery

    Once you approve and pay the remaining 50%, you receive one organized download: Logos, Brand Guide, Social Graphics and Templates folders (only what your package includes), a short readme and font licensing notes. 30 days of fixes for defects.

When your timeline starts

Your approved quote and 50% deposit confirm the project. Your delivery timeline begins once we have the required materials and project details.

Delayed feedback, missing materials or approved scope changes can extend the schedule. The remaining 50% is due before launch or final file handoff.

Website and brand kit together

First you approve the brand elements your kit covers: the new logo, colors and fonts with the New Logo & Brand Kit or Brand Complete, or your supplied logo with confirmed colors and fonts with Brand Essentials. Then we finish the website design around them.

See website packages
Revisions, scope changes and fixes
  • One revision round is one consolidated list of feedback.
  • Scope changes, such as a new direction, extra deliverables or extra platforms, are quoted or approved before work begins.
  • 30 days of fixes for defects in the delivered work. New requests during that time are chargeable.
  • Third-party fonts and assets keep their own licenses. Unselected concepts aren’t part of the handoff.
FAQs

Branding questions

Which brand service is right for me?

Have a usable logo and want a consistent look? Brand Essentials. New business or new identity? New Logo & Brand Kit. Want that plus letterhead, a business card, a document template and editable social templates? Brand Complete. Logo is rough or you lack usable files? Logo Cleanup & Vector Recreation. Logo feels dated but you want to keep it? Logo Refresh. Not sure? Describe your situation in your quote request.

What does Brand Complete add?

Everything in the New Logo & Brand Kit, plus one editable Word letterhead template, one double-sided business card for one person, one editable business-document template of up to five pages, four editable social-media templates, and expanded guidelines on using them. It includes two logo refinement rounds and two rounds for the document and template stage.

Which document template can I choose?

Brand Complete includes one of: a business proposal, a report, a quote or estimate, an invoice, or a form or checklist, up to five pages. Invoice and estimate templates don’t calculate automatically or connect to accounting.

How many logo concepts do I get?

The New Logo & Brand Kit and Brand Complete include two initial concepts. You choose one and we develop it. The alternate layout and compact mark are adaptations of that logo, not extra concepts. A Logo Refresh includes one proposed direction.

What counts as a revision round?

One consolidated list of feedback. Revisions refine the agreed direction; a new direction, extra deliverables or new functionality is a scope change, quoted or approved before work begins.

What files will I receive?

After full payment you receive organized files for the service you bought: logo files in SVG, PDF and transparent PNG where included, PDF guidelines with every brand kit, and editable document and social templates with Brand Complete. Third-party fonts and assets keep their own licenses; unselected concepts aren’t included.

Are the social graphics editable templates?

Brand Essentials and the New Logo & Brand Kit include exported graphics: one square profile graphic and one cover graphic for one agreed platform. Brand Complete adds four reusable, editable templates (announcement, service spotlight, testimonial and promotion) in one agreed size and editing platform.

Can I buy documents or templates on their own?

Yes. Letterhead, proposals, quotes and estimates, invoices, reports, forms and checklists, and PowerPoint templates are custom quoted. You can supply an existing brand kit or buy one from us.

What’s quoted separately?

Alternate social sizes, extra platforms or templates, ongoing post creation, business cards beyond Brand Complete, email signatures, flyers and other collateral, fillable PDFs and automation, and printing or production.

Can I buy branding without a website?

Yes. Brand kits, logo services and documents can each be bought on their own. Buying a standard website and a brand kit together takes $100 off.

Have a project in mind?

A website, a brand kit or logo work: tell us what you need and we'll reply by email.

Request a quote