/* Backentra — About page. The company and the people building it. Founder details are deliberately left as marked placeholders: nothing here should be invented. window.BackentraAbout */ const AB = window.BackentraDesignSystem_93cf3a; const { Button: ABtn, Icon: AIcon } = AB; const acontainer = { maxWidth: "var(--container-max)", margin: "0 auto", padding: "0 32px" }; const aeyebrow = { fontFamily: "var(--font-display)", fontWeight: 700, fontSize: 11, letterSpacing: ".08em", textTransform: "uppercase", color: "var(--text-muted)" }; function AboutPage({ onJoin, onNav }) { React.useEffect(() => { window.BackentraSetMeta && window.BackentraSetMeta({ path: "/about", title: "About — Backentra", description: "Why Backentra exists, who is building it, and how to reach us.", }); }, []); const B = window.BK_BRAND || {}; const email = B.email || "office@backentra.com"; const pillars = window.BackentraPillars || []; const beliefs = [ ["Software should fit the work, not the other way around", "The trades did not ask to become data-entry clerks. If a tool makes someone retype what they already wrote down, that tool has failed."], ["One system beats five that almost talk", "Most operators are running a scheduler, a spreadsheet, an accounting package, a phone system and a whiteboard. The gaps between them are where jobs and money go missing."], ["Say what a thing actually does", "No feature is announced before it works. If something is half built, we say so, and this whole site is built that way."], ["Price it plainly", "Published prices, no per-seat surprises, and every plan boundary written down rather than discovered."], ]; return (
About Backentra

Built for the people who build.

Backentra is one platform for running a service business: leads, estimates, scheduling, crews, invoicing and the books, in a single connected system. It is being built for gutter, roofing, concrete, landscaping and every other trade where the work happens on a truck and the paperwork happens twice.

Why we're building it

The back office is where good companies stall.

A crew can be excellent at the work and still lose money to a schedule that lives on a whiteboard, an invoice that never went out, and a client history nobody can find. None of that is a labour problem. It is a systems problem.

Backentra exists to be the backbone underneath the work: the structure that keeps a job moving from the first call to the final payment, without anyone retyping it along the way.

{pillars.map(([ic, t, lead, d]) => (
{t}
{lead} {d}
))}
How we work

What we hold to.

{beliefs.map(([t, d]) => (

{t}

{d}

))}
{/* why + mission */}
Why we're building it

Because the work already exists. The system doesn't.

Most service businesses run on a stack that nobody chose: a scheduling tool, a spreadsheet, a shared inbox, an accounting package, and a whiteboard that is the real source of truth. Every handoff between them is somebody retyping something that already existed.

Backentra is being built by people who have run that stack. Not a general business tool bent toward the trades, but a system shaped around how a job actually moves: a call, a look at the property, a price, a signature, a crew, an invoice, a payment.

What we're aiming at

One place the whole job lives.

{[["Nothing gets retyped", "Information is captured at the earliest point that knows it and carries the rest of the way."], ["The office and the field see the same thing", "Not two systems kept in step by hand."], ["Numbers you can act on", "Job costing from the work that happened, not from an estimate nobody revisited."], ["Honest about what is ready", "We say what is built, what is being built, and what is only planned."]].map(([t, d]) => (
{t}
{d}
))}
{/* industries */}
Who we're starting with

We are focusing first on exterior and property trades, because that is the work we know best and the founding members we are onboarding come from it. The platform is not restricted to these, and other service businesses are welcome on the list.

{["Gutters", "Roofing", "Concrete & masonry", "Landscaping & lawn", "Tree service", "Pressure washing", "Fencing", "Snow & ice management"].map((t) => ( {t} ))}
{/* contact */}
Contact

Get hold of a person.

There is no support queue and no chatbot, because there is no launch yet. Everything below reaches the same small team.

General enquiries

Questions about the platform, the founding-member program, or anything else.

{email}

Founding members

Join the list and we reach out before launch to walk you through it.

}>Join the list

Larger operations

Multiple divisions or locations? Tell us the shape of the business and we quote it.

onNav && onNav("enterprise")} iconRight={}>Talk to us
We answer email within one business day. No automated sales sequence, and no one else gets your details.
); } window.BackentraAbout = AboutPage;